You Have to Play to Win!

Indeed you do. I don't recall ever winning anything particularly grand in my life. In fact I seem to recall persuading the Readers Digest to withdraw the prize that I was eligible for because I was too young to accept it! To that end it was quite an amazing shock to discover that I was a winner today.

It feels so good to have won something though. It kind of lifts you; makes you feel as though it was worth entering; worth spending the 5 minutes to answer a few questions (which at the time seem so random and completely irrelevant to the service you have just trialled that you wonder how the providers will make any sense of the statistics created by the response!)

So I am a winner and regardless of whether or not it was a fix (surely if only one person enters then only one person can win! - I was, of course, assured that I was not a lonely entrant - it just felt like it at the time!), I am a winner.

And further more it is incredibly tempting to not share with you what I won.... You might have to ask!

PS A word to the wise - it is great fun deliberately trying to see how extreme you can make your comments so that the statistics really do end up being completely balanced.

PPS A word to the very wise - I failed statistics at A-Level.

PPPS A word to those who are still reading - I proved that you can learn by parrot fashion and passed Statistics at University with flying colours but now can't remember a thing!

Sniffing the Dirt

I was clearing through some old photos (2002?) and came across this one. Clearly he had sniffed out the dirt on me and was set to tell a porky! 

 

Christmas "E" Cards - Economy or Charity?

Jerry MaGuire is a bible of wisdom for people aspiring to challenge the management practices of today’s world. The phrase “show me the money” is just one element of the infinite wisdom that can be gleaned from the tale of Mr MaGuire and his attempt to change the way that a cut throat industry goes about it’s business.

You might be wondering what this has got to do with Christmas Cards. Well actually I am specifically targeting electronic Christmas Cards sent out my numerous companies to replace the traditional paper ones that use to be sent.

Last Christmas I received a few of these and as I hit the send button to return the gesture I paused to consider the content…. Most of those I received had indicated that they were sending them in place of the traditional cards and the money saved in doing this was to be given to a charity. This is where the punch is:

WHAT CHARITY AND HOW MUCH?

SHOW ME THE MONEY!

Did they simply consider the cost of purchasing the traditional Christmas cards against the cost of developing a web based, moving image with sound e-card? (If they did then given the rate that most design houses charge I suspect that the charities didn’t do too well this year!)

Did they calculate the savings they made by not overloading Post Man Pat with hundreds of cards that usually get filed under “b” (for bin) in next to no time at all? If so then they might have missed a trick in the loss of rebate from the post office due to a reduction in the postage bill last year! Ooooops!

Did they calculate the cost of time it takes the staff to personally write a message and sign all of the cards that get sent (not to mention the cost of the CEO’s time as it is usually their signature that appears in the centre of each card!). I am intending to investigate this one as clearly it would show up as an unusually large donation in the accounts of any Charity.

Notwithstanding this I would still like to say SHOW ME THE MONEY. Not one of the e-cards I received indicated how much they gave to their nominated charity. Only one of them actually indicated which charity they were going to give it to. So to all the others (and to any companies I didn’t receive an e-card from) I would simply like to say:

SHOW ME THE MONEY!

PS I did send an email to a number of colleagues and I can personally assure you that the Diabetic Charity of the UK benefited by £100.